Remove category company-news
article thumbnail

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 106
article thumbnail

The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If you are told to just show the “good news” you have crossed to the dark side. Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60
article thumbnail

The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide. The homepage got as much or more traffic than The New York Times website. Can an organization even have values?

Ethics 80
article thumbnail

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Most senior marketing leaders have battle enough to prove the value of marketing , let alone a new and higher standard of generating awareness and leads – and also profiting from the activity. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. The New York Times.

article thumbnail

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. 30) Companies build in-house creative agencies. 3) Multimedia boosts press release views. “A