category company-news 
Sword and the Script
JUNE 4, 2019
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”
Katie Paine's Measurement Blog
MARCH 9, 2023
If you are told to just show the “good news” you have crossed to the dark side. Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms.
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Sword and the Script
FEBRUARY 11, 2017
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. By comparison, users make an estimated two trillion searches on Google per year.
Ethical Voices
OCTOBER 17, 2022
I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide. The homepage got as much or more traffic than The New York Times website. Can an organization even have values?
Sword and the Script
DECEMBER 5, 2017
Most senior marketing leaders have battle enough to prove the value of marketing , let alone a new and higher standard of generating awareness and leads – and also profiting from the activity. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. The New York Times.
Sword and the Script
DECEMBER 24, 2019
Read more: Would you Run Your Internal Data Through this Media Monitoring AI? For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. 30) Companies build in-house creative agencies. 3) Multimedia boosts press release views. “A
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