ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
What stands out is how poorly the “preventive-focused” companies fared in comparison to others. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. But consumer spending has continued to grow.
Axia PR
SEPTEMBER 22, 2022
Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.
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Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.
Cision
JUNE 29, 2015
No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.
Cision
SEPTEMBER 25, 2017
These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
It’s also very important to tap and train media spokespeople at the beginning of an engagement. We know they are rare in comparison and that is what makes them so important to acknowledge. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. This makes it easier to identify what information these consumers still need, and therefore, should be included in the pitch.
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