ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

SEPTEMBER 25, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Beyond PR

SEPTEMBER 26, 2017

These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.

Journalism 63

Journalism Social Media Study Comparison 63

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Action: Read widely and consume a variety of media. 8 Performance public relations.

Publicity 164

Publicity Ethics Data Community 164