Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. What are brands doing differently today?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. That’s the reason consumers and professionals are turning to online communities. “I see a few things. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

JULY 24, 2014

A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR. Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. Christie’s versus Sotheby’s.

Marketing 87

Marketing Communications Video Reputation 87

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Action: Read widely and consume a variety of media. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164