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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 190
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239
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Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Your panels may need more or less cleaning depending on the type and manufacturer; location; angle (tilt); surrounding vegetation; wildlife; local industries, traffic or other pollutants; and weather conditions. Before you start, check the manufacturer’s handbook for any special cleaning recommendations.

Energy 91
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels. It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. And to make sure that the pr measurement provided is future looking and can drive strategy.