Shift Communications

AUGUST 16, 2016

However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. A social media plan. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Newsfile

FEBRUARY 28, 2024

company website, blogs). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. Human Resources should keep up to date on potential symptoms, high-risk travel areas, and CDC recommendations and be sure to communicate these to all employees. Infected Employee.

Policies 103

Policies Guidelines Government Employee 103

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Stick to your brand’s area of expertise and do not deviate from that. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

OCTOBER 25, 2022

“Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit, more engagement across the company.”. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 128

Communications Crisis Internal International 128

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. We have extensive experience providing support to companies around the world”.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

The Hoffman Agency

DECEMBER 13, 2023

We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week. The whole saga of speculation then ended with the company having the same CEO it started with. What’s most shocking is how the whole mess could have been avoided in the first place.

Crisis 36

Crisis How To Guidelines Reputation 36

PRSay

OCTOBER 14, 2019

Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. In the first 12 hours of a crisis, social drives everything — so your preparations must be social-centric. It’s all about smart protocols.

Crisis 88

Crisis Crisis Management Training Mobile 88

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

MAY 15, 2020

Just as things couldn’t really get much worse for the company, Tim Martin did an interview with Sky News where he expressed his view on the fact that it wasn’t really necessary to close the pubs at all. Which is exactly what vaping company, Diamond Mist, found out pretty quickly. pic.twitter.com/7jsvHkyNAb. We’re looking into it.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Just as things couldn’t really get much worse for the company, Tim Martin did an interview with Sky News where he expressed his view on the fact that it wasn’t really necessary to close the pubs at all. Which is exactly what vaping company, Diamond Mist, found out pretty quickly. pic.twitter.com/7jsvHkyNAb. We’re looking into it.

Crisis 62

Crisis Government Social Media Reputation 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 99

Agency Trends Marketing Survey 99

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Create content?

Marketing 40

Marketing Guidelines Social Media Banking 40

5W PR

AUGUST 12, 2020

For all these scenarios, companies should have an effective internal communication strategy. Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Companies cannot afford to leave these questions unanswered.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. They found that when an apology was delivered by a CEO who looked sad, the company’s stock price actually rose post-apology.”. 37% of publishers are not in compliance with FTC guidelines on native ads. The average B2B company spends $150 to acquire a single email address.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

David PR Group

MAY 31, 2017

If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it. Your company should have one. Behave online how you would in the company break room. Commitment to confidentiality.

Policies 71

Policies Social Media Media Privacy 71

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

My area of interest is in crisis communication. From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Learnings from social.

Instagram 32

Instagram Privacy Guidelines Social Media 32

PR in High Definition

FEBRUARY 17, 2017

If you or your organisation are suddenly pulled into the fray – for example, if your brand is on the receiving end of a political tweet – you will need to have your crisis communications plan straight. Correct any misinformation with verified sources, clearly state your neutral position (provided that is your position!)

Strategy 72

Strategy Brand Branding Employee 72