Company, Crisis Communications, Guidelines and Measurement

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training

Training Media Training Reputation Crisis Communications

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications. Media Measurement.

Training

Training Media Training Reputation Crisis Communications

What Every Company PR Plan Needs: Broad Strokes

Shift Communications

AUGUST 16, 2016

However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. Measurement. Liz Iannotti.

Company

Company Guidelines Crisis Measurement

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). sponsored posts).

Viral

Viral Crisis Communications SEO Reputation

The Importance of Social Media in Crisis Management

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management

Crisis Management Social Media Crisis Media

How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications

Communications How To Corporate Training

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Broader remit, more engagement across the company.”. Broader remit.

Communications

Communications Crisis Internal International

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. We have extensive experience providing support to companies around the world”.

Corporate

Corporate Crisis Communications Guidelines Crisis

10 Crisis Communication Tips Every Business Needs

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications

Crisis Communications Crisis Communications Crisis Management

What Is Crisis Management And Why Its Important?

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management

Crisis Management Crisis Reputation Financial

Powwowing With Pepco on Social Media

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media

Social Media Media Crisis Energy

Top 11 PR Crises in 2020 So Far

Prohibition

MAY 15, 2020

Just as things couldn’t really get much worse for the company, Tim Martin did an interview with Sky News where he expressed his view on the fact that it wasn’t really necessary to close the pubs at all. Which is exactly what vaping company, Diamond Mist, found out pretty quickly. pic.twitter.com/7jsvHkyNAb. We’re looking into it.

Crisis

Crisis Government Social Media Reputation

Top 11 PR Crises in 2020 So Far

Prohibition

MAY 15, 2020

Just as things couldn’t really get much worse for the company, Tim Martin did an interview with Sky News where he expressed his view on the fact that it wasn’t really necessary to close the pubs at all. Which is exactly what vaping company, Diamond Mist, found out pretty quickly. pic.twitter.com/7jsvHkyNAb. We’re looking into it.

Crisis

Crisis Government Social Media Reputation

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency

Agency Trends Marketing Survey

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing

Writing Communications Marketing B2B

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. They found that when an apology was delivered by a CEO who looked sad, the company’s stock price actually rose post-apology.”. 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Measurement Statistics.

Content Marketing

Content Marketing SEO Social Media Marketing

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. That said, it’s important to start small and strategic.

Marketing

Marketing Content Marketing Storytelling B2B

Public Relations Today

The 22 Responsibilities of PR and What They Entail

The 21 Responsibilities of PR and What They Entail

Trending Sources

What Every Company PR Plan Needs: Broad Strokes

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

The Importance of Social Media in Crisis Management

How to Avoid the Most Haunted PR Communication Mistakes

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

10 Crisis Communication Tips Every Business Needs

What Is Crisis Management And Why Its Important?

Powwowing With Pepco on Social Media

Top 11 PR Crises in 2020 So Far

Top 11 PR Crises in 2020 So Far

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Will Generative AI Replace Marketers and Content Creators?

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