article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze.

article thumbnail

Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Highlighting partnerships with esteemed research institutions, emphasizing robust ethical frameworks, and showcasing community engagement initiatives can build public confidence and establish companies as responsible industry members.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

article thumbnail

The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. What is Tik Tok and why is it popular?

Privacy 62
article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180
article thumbnail

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. When in doubt, place the privacy of your customer s first.

article thumbnail

All Kids Dumb Enough to Get Kicked-Out of Harvard

David PR Group

The story broke in the Harvard Crimson and soon went viral. Nearly 40% found positive information like undisclosed leadership roles and community service. Don’t hide behind privacy settings. In the end, there is no such thing as privacy. Then the messages started: “These people need copies of your book.”.

Privacy 66