article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand.

article thumbnail

Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Defense tech and ethics The ethical complexities surrounding autonomous weapons, drone warfare, and data privacy demand proactive communication from defense tech companies. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

article thumbnail

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136
article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. He or she may not necessarily deal directly with the news media, choosing to use social media channels instead to issue a fast response and to control the reaction.

article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.

article thumbnail

How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. So, when paired with PR activity, it takes your content to the next level!

How To 62