Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

NewsWhip

AUGUST 18, 2020

Here, when we talk about engagement, we’re talking about Facebook engagement with web content, so that might be a like, a share, or a comment on a specific url. . Ben pointed out that even at the start of the year, engagement with web content seemed to be on the rise, with the top publishers in our monthly rankings hitting all time highs.

Web 78

Web Comparison Facebook Community 78

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. This provides context and may lead to additional interviews. It’s been an eye-opening experience. Put bylines and datelines on your blog posts and content.

Company 101

Company Survey Pitching Report 101

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek. Images via Pixabay: 1 , 2 , 3.

How To 120

How To Tools Exercises Viral 120