Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Today it’s much reduced like local media itself, reflecting changing consumer habits.

Analysis 60

Analysis Technology Tools Exercises 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

NOVEMBER 3, 2020

Gavin Harris, a freelance PR, led a conversation in a community that I run about managing mental health during lockdown two weeks ago. The discussion covered a range of practical advice from activity and exercise to music and audio, and from living with uncertainty and lessons from other countries. It’s a hugely supportive group.

Exercises 109

Exercises Groups Community Writing 109

PRSay

JUNE 28, 2022

DPS held the follow-up press conference where the director characterized the local police’s action as the “wrong” decision. The local District Attorney, Christina Busbee, issued a statement that they wouldn’t be issuing statements. Before crisis-related press conferences, communication rehearsals are necessary but often neglected.

Conference 180

Conference Crisis Training Public Affairs 180

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. Write them down. More than just “being prepared” and helping you stay organized, this exercise will demonstrate to your new professional friend that you did your homework and you’re interested in what they do. A couple weeks ago, I had coffee (actual in-person coffee!)

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. has over 50 LRD.

Google 71

Google Infographics Pitching Resources 71

PRSay

SEPTEMBER 7, 2023

With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entrenched beliefs on race, diversity, and bias while empowering her audiences to engage in difficult conversations within their communities.

Community 169

Community Exercises Print Writing 169

Stephen Waddington

MAY 12, 2019

I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. Sarah contacted local jewellers and pawnbrokers throughout the North East on Tuesday morning. There’s a full write up on my blog. ?? Here’s the write up by my Metia colleague and co-host Marcel Klebba.

Local 60

Local Storytelling Exercises Banking 60

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community. The output is third party validation via the journalist’s media outlet.

Publicity 79

Publicity Community Pinterest Reputation 79

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60