Guest Post: The PR Generalist vs. The Industry Specialist
Deirdre Breakenridge
AUGUST 26, 2014
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My
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