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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The post AdTech Pubs Every PR Pro Should Be Reading appeared first on Crenshaw Communications.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

The most important ethics priority for healthcare communicators. I started in cable television. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do. The ethical challenges of online identity. It’s a prerequisite here.

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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election. Meg Graham | @megancgraham.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

A scandal like a privacy breach? One or two weekly posts can demonstrate an executive’s broad insight and communicate a distinct brand voice. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years. appeared first on Crenshaw Communications. Mainstream media.

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US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Questions about how these completely avoidable collisions occurred received “A” Block status on national television newscasts. Respect for Privacy. These communications left no doubt as to how serious the Navy was taking this matter. Rumors ran rampant with the speculation that cyber attacks on the USS Fitzgerald and USS John S.