Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Why is this? Bite sized content. Increasing Brand Awareness. Retention and ROI.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145

eBook Product Launch Software Internal 145

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 11, 2016

So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing. Sword and the Script Media , LLC delivers seven services including PR and content marketing that deliver results.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

DECEMBER 29, 2015

The approach to communications and the skills required for content marketing are a tradition among the classically trained PR profession. Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40