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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

Yet after the first and second waves of coverage, the challenge is how to continue the momentum. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies.

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How to use Twitter Audience Insights for Marketing

Shift Communications

How can it benefit your marketing and communications program? You also get mobile data such as wireless carrier and device types. Finally, the most savvy, data-driven marketers and communicators will compare their Twitter Audience Insights with their Facebook Audience Insights. How are your two audiences similar?

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Behind the Headlines With Sophie Raine

Cision

So how can you become a trailblazer and rise to the top? As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. How has PR changed over the years?

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients. Now, through Above Promotions, she’s done just that and much more for hundreds of clients.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

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Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Regaining Perspective: How to be Reasonable in an Unreasonable World. one January morning in 2013. Sadly, I wasn’t returning from a raucous night out. Click here!

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