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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! First, “newspaper” doesn’t exist anymore because the first part, “news,” is gone.

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. But what has truly propelled Victoria’s reputation since her Spice Girl days is her move into the fashion world.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. It also worked as a tweak of fashion influencer culture.

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5 Tips to Effectively Engage Generation Zers

PRSay

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

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What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. The best adaptation of her description I can provide is that PR is like the communications liaison between business and media. As reporters are busy interviewing and writing, they barely have time to research story angles.

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Behind the Headlines With Glenn Boyet

Cision

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? Be truthful.

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Top five PR Disasters of 2022 so far

Prohibition

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

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