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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

They can tailor their communication strategy to meet the unique needs of each client, which can result in more effective campaigns and better outcomes. Expertise Hiring a PR Freelancer can provide access to their expertise, allowing you to benefit from their knowledge and experience in the PR industry.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. When you’re looking for more on the marketing side. When you want to tap into your creative side. Communications Arts. Marketing Analyst. Your brain (and coworkers like me) will thank you! When you want all the latest around the industry.

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PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. As Maria Winans, Chief Marketing Officer of IBM Cognitive Engagement notes : But is AI a threat to PR jobs? Where to from here?

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How to Create Your Content Strategy From Scratch

Contently - Strategy

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

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