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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. ShamelessBigSisPlug.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. Social impact organization partnership.

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How to Improve Your Social Media Targeting

Cision

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).

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Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Who wants to get their news from a wireless service provider? Content Strategy Corporate Blogging brand journalism brand journalism cisco brand journalism coca-cola brand journalism intel brand journalism verizon content strategy' They may not trust the mainstream media like they once did, but they still pay attention.