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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization.

YouTube 156
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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 147
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Has Gatorade Diluted its Brand?

Mindful Marketing

” Or, the new product may create the cognitive dissonance for consumers suggested above and lead to the philosophical question: “What exactly is Gatorade? Plain water could not move through the body quickly enough, nor restore its chemistry.”

Brand 85
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How Covid has impacted the climate change conversation on social

NewsWhip

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. The transformation from a linear, brand makes-consumer takes, to a circular economy is progressing in 2021.

Chemicals 148
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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. That’s the power of story and why it’s such a powerful tool for business, let alone PR.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

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Burberry after its Burning Ban

Mindful Marketing

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? ” In addition, burning garments that contain polyester, which comprises about 60 percent of the fiber market, means the release into the air of harmful CO2 , as well as chemicals often present in clothes.

Fashion 67