Remove Branding Remove Crisis Management Remove Technology Remove Viral
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. Why new rules are needed for crisis management. Wells Fargo. Cyber thefts. Sexual misconduct.

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A sudden market shift or crisis.

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Top 5 NewsWhip features you may not know about

NewsWhip

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Perfect for : Comms professionals, brand managers, and anyone who needs to stay on top of hot topics and industry trends. Ideal for daily briefings and quick situational awareness.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy.