2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well?

The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk.

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How Well Do You Know the New Rules of Crisis Management?


Viral videos. Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside.

The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. The same goes for issues management.

How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Virality is relative.

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How to Turn Your Brand Crisis into PR Success with Ease


As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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The meaning of Cecil

Mark My Words

While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. What we’re seeing with the twitter moral police is closer to Mary Whitehouse’s brand of umbrage activism. Mark My Words cecil crisis management hunting viral palmerCecil was not a lucky lion.

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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

How compassionately conscious is your brand? The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. A culture of compassion requires consciousness.

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing.

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up?

How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


4, Daryl Morey, general manager of the NBA’s Houston Rockets, sent a tweet that said “Fight for Freedom,” and “Stand with Hong Kong.” Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. On Oct.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs.

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How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Instead, Crisis Ready needed to be a book that people enjoyed reading.

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Trainwrecks: 7 PR Disasters from 2016


Seasoned PR pros know that a crisis can hit out of left field and, with the help of social media, escalate like wildfire. Here are some of the worst and a few thoughts on how the crisis was managed. People really wanted to get a visual on that one, so YouTube videos went viral.). How do you track and control your brand from being pulled into the chaos? PR World spoke with John McDonald, founder of crisis communications firm Caeli Communications.

How to manage your COVID-19 response

PR Daily

Ragan Communications and PR Daily will conduct a special day of learning, Crisis Communcations Virtual Conference: Managing Communications Through the Coronavirus , to help communicators prepare for the unprecedented challenges they face as this crisis moves across the globe.

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Ready Issue Management

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The communications lessons, on the other hand, will be covered in crisis management classes for many years.

The Gilded Lilly: A Cautionary Tale

Flatiron Communications

Suddenly, one of America’s hippest retailers found itself in a crisis of confidence that impacted its stock price, incurred a $10 million settlement , and perhaps most importantly, gave a black bullseye to the brand esteem the company so carefully forged over the years.

The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. This video is terrible for the brand and how they handled it was even worse.

FIR: Melissa Agnes and Shel Holtz Discuss Crock-Pot and Tide Pod Challenge Incidents

Melissa Agnes

The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Crisis Ready. The book to help you build an INVINCIBLE brand.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Related reading: 4 crisis management keys.

How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation. It’s not always about crisis management. To manage a corporate transition.

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’.

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Who should be on your crisis response team?

PR Daily

This is a crucial question for every company to consider, yet as crisis communication expert Gerard Braud recently shared with Ragan, far too many wait until the firestorm hits before determining who should do what. However, you don’t want too many cooks in the crisis kitchen.

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6 key occasions when your CEO should be the key spokesperson

PR Daily

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization. Most chief executives aren’t rock stars and don’t embrace the role of brand spokesperson.

3 ways to extinguish—and survive—a social media firestorm

PR Daily

However, social media platforms can also be quite a dangerous arena for brands. Today, one negative comment can snowball into a full-blown PR crisis. Your marketing and branding strategy can unravel in just a few hours. FREE GUIDE: 13 tips to prepare for a crisis ].

How to Beat Your Competition Using Media Monitoring

Critical Mention

The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks. They’re prepared for a crisis to go viral.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1.

Baffling Proof That Issues Can Strangely Emerge From Anywhere

Melissa Agnes

” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Crisis Ready Rule: Emotion always overpowers reason. Was Crock-Pot Crisis Ready? Crisis Ready. Courtesy: This Is Us NBC.

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6 Best Practices for Identifying and Reacting to a PR Crisis


Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.”

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Top nine PR crises so far for 2019


Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

The importance of (social) media monitoring


PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. After dozens of passengers livestreamed the altercation on social media, the footage went viral and United Airlines released a rushed – then revised – apology at least twice.

Behind the Headlines With Kathy Walsh


Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Social PR Secrets Interview: ??Aliza Licht #DKNYPRGirl Turned #GirlBoss

Social PR Chat

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Don’t think your crisis plan has blind spots?

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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. But what about the incidents that occur that senior management never hears about? Embed strong issues management into your corporate culture.

Are painted murals a part of PR's future?

PR Daily

When it isn’t being mistaken as celebrities getting free tickets to personal crisis management, public relations typically involves managing the spread of information from an individual or an organization to the public.

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