Remove Branding Remove Corporate Remove Social Media Remove Wikipedia
article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
article thumbnail

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Source: Social Fresh ) Tweet This.

Wikipedia 101
article thumbnail

Influencer-Started Businesses: Leadership by Popular Demand

Doctor Spin

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. In Wikipedia. In Wikipedia. In late 2022, the brand opened its first physical restaurant in East Rutherford, New Jersey. Scaling a business is not easy. 2023, January 12).

article thumbnail

Time for communicators to help manage Employer Brand social channels

Communications Conversations

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.

article thumbnail

The Golden Rule of Measuring Communications

Doctor Spin

Many PR professionals are too focused on the number of media mentions or social media shares. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation. In Wikipedia. In Wikipedia. 2 The medium is the message.

article thumbnail

Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

Source: Solarpunk: A Reference Guide Solarpunk in Marketing and PR “Dear Alice” is a solarpunk-inspired Yoghurt commercial that has received social media acclaim due to its beautiful and positive outlook on our future. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia.

article thumbnail

Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. Information has many opportunities to spread fast and wide throughout online social networks, but the revolution of algorithms has less to do with speed and breadth than many of us think. In Wikipedia. In Wikipedia.