Branding, Content Marketing, Product Launch and Resources

Finding the Story in Your Product Launch

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

Product Launch

Product Launch Storytelling Social Media Comparison

Positioning Your Company for Investors

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. It enables businesses to gain visibility and attract resources. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. Communicating this mission and values is key.

Company

Company Corporate Product Launch Internal

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows

Trade Shows Product Launch How To Transportation

What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.

Retail

Retail Marketing Analytics Social Media

Small Business Public Relations

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business

Small Business Publicity Social Media Web

Why some brands are hesitant to use Periscope and Meerkat

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming product launches. Brands want to show off. But remember, not all brands are using Snapchat.

Brand

Brand Branding Product Launch Video

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews

Interviews Publicity Technology Social Media

Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media

Social Media Media B2B Content Marketing

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce. The potential that their networks hold is immense.

Employee

Employee Measurement Social Media Product Launch

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing

Marketing Content Marketing Data Social Media

15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Internal brand surveys. Step 3: Calculate marketing budgets. Evaluate (Steps 1 – 2).

Marketing

Marketing Analytics eBook System

How Your News Release Can Help the Media Do Their Job

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media

Media Automotive Resources Product Launch

Top 10 PR Tips for Companies With Established Brands

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company

Company Brand Branding B2C

A Modern Approach to PR: What’s Changed and What’s Here to Stay