ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely.

Conference 95

Conference Trade Shows How To B2B 95

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. That can happen at a trade show, conference or networking event targeting a particular niche.

Report 120

Report Pitching Trade Shows Newspapers 120

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 168

Marketing Employee Content Marketing Training 168

PR 20/20

MARCH 2, 2023

Aim to build a genuine connection to encourage that key influencer to become a subscriber and brand ambassador. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Tools like Buzzsumo can help you identify key influencers for a specific topic.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Prohibition

JANUARY 3, 2017

Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. I will certainly be using it for some of our bigger brands next year. Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr.

Twitter 48

Twitter Social Media Trade Shows Video 48