PRSay
OCTOBER 10, 2022
brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.
Mindful Marketing
APRIL 1, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.
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5W PR
FEBRUARY 21, 2020
According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). In recent years, there has been a push for more representation and inclusion within the media and marketing.
NewsWhip
MARCH 24, 2021
With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.
Konnect Agency
JANUARY 31, 2020
It’s not just about feeling lazy after not using your brain productively for a time, it comes down to the chemicals in our brain – all working together to regulate our systems. I’m fortunate enough to work in food and beverage PR , so the delicious brands I work with keep me packed with good protein.
Mindful Marketing
NOVEMBER 30, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers.
Sword and the Script
JANUARY 25, 2020
It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. And that’s the theme for this week’s Unscripted Marketing Links (UML). Have a look: It’s hard to get emotional about marketing printers, but HP is able to do it. Talk to Us !
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