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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 166
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Increasing Dopamine to Boost Productivity

Konnect Agency

It’s not just about feeling lazy after not using your brain productively for a time, it comes down to the chemicals in our brain – all working together to regulate our systems. I’m fortunate enough to work in food and beverage PR , so the delicious brands I work with keep me packed with good protein.

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. And that’s the theme for this week’s Unscripted Marketing Links (UML). Have a look: It’s hard to get emotional about marketing printers, but HP is able to do it. Talk to Us !

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4 Things Big Pharma Can Do About Medical Marijuana

Cision

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120
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Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. ” Example.

Blogging 128
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Interning at Hoffman: PR with Flavor

The Hoffman Agency

As the daughter of a chemical engineering Ph.D. My listed responsibilities included just coordinating and communicating with guest speakers, but I loved it and quickly volunteered to manage the club’s social media accounts, market/plan club events and own all direct communications to students, faculty and alumni.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.