article thumbnail

Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 151
article thumbnail

Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Wood upgrades to a comprehensive social newsroom

Presspage

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors. Wood is a global leader in the delivery of project, engineering and technical services to energy and industrial markets.

article thumbnail

Increasing Dopamine to Boost Productivity

Konnect Agency

It’s not just about feeling lazy after not using your brain productively for a time, it comes down to the chemicals in our brain – all working together to regulate our systems. It’s tough to get started, but once you get going your brain actually releases serotonin (a fun chemical!),

article thumbnail

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing Links (UML). In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.

article thumbnail

How Covid has impacted the climate change conversation on social

NewsWhip

But it begs the question for brands, how do we extend this second hand ideology into new products and markets? . Matee was able to design a process to convert polyethylene and polypropylene, the chemicals commonly used to produce food packaging, into bricks. Enter IKEA. How does she do it?

Chemicals 148
article thumbnail

4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. In marketing operations, it’s easy to get caught in the routine of troubleshooting requests and issues.