Cision

AUGUST 25, 2016

In a recent survey of CMOs by research and advisory firm Outsell, Inc., conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. And during a crisis at a global event, it takes one mistake to destroy your brand.”.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Communications Conversations

OCTOBER 9, 2017

A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey. Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? But, put yourself in the employee’s shoes for a moment. Here’s an example.

Social Media 60

Social Media Employee Trade Shows Media 60

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. There is some survey data supporting this backlash, if it is a backlash, too. There is some survey data supporting this backlash, if it is a backlash, too. How the Buyer’s Journey Fell from Grace.

B2B 67

B2B Trade Shows Survey Study 67

Sword and the Script

OCTOBER 24, 2017

According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey the length of B2B sales cycles are as follows: 16% say less than a month to convert.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. They want to understand how you represent your “financial brand.”. You never know when a prospect is going to walk by and make a purely visceral judgment. About the study.

Study 40

Study Trade Shows Retail Financial 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. We’ve all been there.

Airlines 120

Airlines Exercises Fashion Print 120

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Who are you speaking to? Why are they listening to you? What do they want to gain from you? Click To Tweet. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. In the U.S., Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 30, 2017

2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: .

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 22, 2018

It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Year after year, in every survey, the top priority, challenge, and metric for success is leads.

Marketing 62

Marketing B2B Print Technology 62