Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation
PR in High Definition
JUNE 25, 2020
Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation? And it happens a lot, every day.
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