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The Power of Storytelling in PR

Cision

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. So, how do you do this with your brand? If a story only has two or three of the four P’s, they won’t write it. Sell your brand.

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

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6 Ways to Score a Broadcast Interview in the Midst of COVID-19

MaccaPR

Runck explained how “Twin Cities Live” has pivoted from in-studio interviews to Skype-driven interviews with guests outside the station. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”. cell service, Skype, Zoom) may drop due to technical issues. marvels Runck.

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Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. Are there services other than Skype for recording podcasts?

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How to Pitch an Influencer With Jay Baer

Beyond PR

Influencer marketing is an easy way to amplify your brand, right? Jay Baer: Influencer marketing is spicy like a bayou gumbo right now. You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why?

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.