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Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. That’s a good thing.

Brand 109
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107
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Which Minnesota-based companies are active on TikTok (and which aren’t)?

Communications Conversations

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? First, legal. We’re seeing this right now with the banning conversation.

Company 60
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283
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How to Improve Your Social Media Targeting

Cision

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

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How to Never Run Out of Great PR Ideas Again

Doctor Spin

Swedish brand Oatly sells oat milk. After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Perhaps they’re struggling financially? A Tool to Generate Great PR Ideas.

How To 52
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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Since joining the company, we’ve put a strong focus on generating informative content that helps agribusinesses better understand technology and its applications. Congratulations!