Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. She was then told by the brand that despite winning the competition, she couldn’t receive the care package or the outfit due to not being able to attend the virtual party. It was also picked up by the media.

Crisis 62

Crisis Government Social Media Reputation 62

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network.

Agency 64

Agency Technology Meeting Software 64

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience.

Strategy 59

Strategy Company Communications Construction 59

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

DECEMBER 4, 2023

Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48