Brand Consumer Customer Service Viral 
Sword and the Script
NOVEMBER 19, 2019
Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: I started my career in consumer-packaged goods. JC: Storytelling is, in my mind, the essence of brand development.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media. B2B content must be shareable.
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Cision
NOVEMBER 30, 2015
It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. Practical Value.
Prohibition
JANUARY 17, 2022
Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled.
Sword and the Script
JUNE 3, 2020
And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.
Prohibition
NOVEMBER 9, 2021
These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Hence, the popularity of paid social.
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