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Copy, right

Wadds Inc.

For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA). The NLA and CLA collect licence fees on behalf of publishers from public relations agencies and in-house corporate communications and public relations teams.

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. What is Mass Communication?

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Edward Bernays—The Father of PR

Doctor Spin

link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. He placed the idea in articles, newspapers, celebrity endorsements, and events. 1 Edward Bernays. 2023, November 13).

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PR is a business of intelligent opinion makers: Maxim Behar

Maxim Behar

His latest book “The Global PR Revolution” is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

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