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Tips to drive consumer loyalty

5W PR

If a customer can depend on a brand, they will return to it. For instance, giving them access to a product that hasn’t been launched yet can make them feel like part of something exclusive and drive customer loyalty. They can also be asked to join loyalty programs. A business will not survive without happy customers.

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Preparing for the Summer Rush in Tourism

5W PR

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors.

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CTA’s That Work

5W PR

And informing them what they can expect when they follow through and click on a button is essential. On landing pages, simplicity and ease work well here, too. If t’s a service being marketed, a goal-oriented CTA can generate interest. It can be used to guide consumers to product pages or even opt-in.

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Why Executive Positioning on Social Media Is a 2022 Communications Imperative

Shift Communications

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. But for the companies we most identity with or see a clear brand identity for, we likely do. But it’s come to a point of criticality.

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4 PR Resolutions to Make Now With 6 Weeks Left in the Year

Konnect Agency

2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. Cut the Fat (on your social media). Up Your Influencer Intake.

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How Beauty Brands Will Win in 2019

5W PR

Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. By activating at Indie Beauty Expo , for example, brands can reach buyers, media and consumers in one swoop. Pop-up shops can include a media day with exclusive content prior to opening to the public. The result?

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Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Shift Communications

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Before you can turn your blog into a business, you need an audience. Create an eye-catching logo that you associate with all things your blog.