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Data-Driven PR Campaign Planning: Part 1

Onclusive

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

Is it enough to post it on your own website or blog ? A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). They’re here to stay.

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Major Differences Between a Career in PR and Marketing

5W PR

Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Marketing often involves specific campaigns tied to product launches or promotional periods. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

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Comms professionals are about to face a ‘finite eyeballs’ problem

NewsWhip

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times?

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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events.