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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Integrating SEO and B2B Tech PR for Maximum Impact

5W PR

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78
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Why a business case may be the missing key to securing your PR budget

Onclusive

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195
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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259
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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

This could include traditional media outlets, social media platforms, food blogs, or industry events. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign. Ensure you have the necessary resources to execute your strategies effectively.

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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62
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A Conversation with Jason Michael, VP Consumer Tech

Barokas

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131