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Every company should have a crisis handbook

PR in High Definition

One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. Avoid knee-jerk internal comms – If you’ve already been working with a PR team to bolster your internal communications, then rapport and trust will already be established among your employees.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Why the name 55425?

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Crisis Practice at Burson-Marsteller, and Patrick Hillmann, Senior Vice President at LEVICK, will discuss: How to get internal and external stakeholders aligned on your brand’s message. What to do during the onset of a crisis.

Crisis 40
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The joy of pain – VW, schadenfreude and public relations

PR Conversations

As I commented on a UK blog post titled VW: the self-inflicted scandal of the century (which is pretty good forecasting from a perspective of 2015), there are too many who pontificate – which my copy of the Oxford English Dictionary defines as pretending to be infallible and pompously dogmatic.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. My argument supports your points, that individuals need wider support.

Crisis 63
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#19: Building a framework for reputation management

NewsWhip

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. That is a risk. Now from there, the question is, how’s that risk perceived? Chris: Yeah.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.