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Existentialism for PR Advisers

Doctor Spin

Credit: Wikipedia) Existentialism: Thought Leadership, Advisory, and Education Regarding thought leadership, advisory, and education, I often remind myself of the beautiful words of the Danish existentialist Søren Kierkegaard (1813–1855): 1 Søren Kierkegaard. 1840 af Søren Kierkegaard. ANNOTATIONS [ + ] ANNOTATIONS 1 Søren Kierkegaard.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. Learn more: P.T. Is Bad Publicity Actually … Good?

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Mental Models: How To Think Better—Faster

Doctor Spin

Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. [link] A central aspect of Munger’s approach to decision-making and problem-solving is his advocacy for using mental models.

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ).

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Masters In Marketing: Wendy Marx, Marx Communications

Mindful Marketing

She blogs on public relations and marketing leadership issues for Fast Company. I love that it keeps you on your toes and you need to move smartly, fast and creatively. I think some of the same skills are required for both such as logical reasoning, analysis, and creativity. Producing an eBook on B2B marketing and PR.