Remove Blogging Remove Consumer Remove Ethics Remove Privacy
article thumbnail

Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 100
article thumbnail

Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. Many AI-related headlines in the news have taken a more negative slant (inaccuracies, privacy concerns, etc.). Think about how much time you can save each day if you apply this to a few tasks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Ad Blocking – is it Ethical?

PRSay

Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information.

Ethics 60
article thumbnail

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But I won’t go into that now, we’ve already covered this in a previous blog post which you can read here.

Privacy 82
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187
article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

article thumbnail

Will the Metaverse be Meta-Worse?

Mindful Marketing

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.