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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). As I wrote on this blog , research has shown that Regulation FD can be harmful. PR people (I am one) and corporations like to manage and control the release of information. And what about the Average Joe consumer?

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The Sword of Certainty: Information is Power

Doctor Spin

Doctor Spin | The PR Blog. corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” In Wikipedia. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog. In Wikipedia. 1 Silfwer, J.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. ” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” We had a window.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. Quite a scary thought!