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How to Make your Messaging Stick

Onclusive

In addition, they tested a new strategy leveraging industry experts for their product launches. Read the full case study. Read the full case study. Read the full case study. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%.

How To 370
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

I’d rather have blog subscribers.”. Are blog subscribers better? If someone subscribes to your blog, you do not have permission to email them anything except your blog. (If You can email them your blog to promote engagement. Bottom line: email newsletter or blog subscriber? I know this firsthand.

Blogging 183
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6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147
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Straight From INBOUND 2022: Marketing Rules of Thumb

PR 20/20

However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. In fact, HubSpot says 2,100 - 2,400 words is a good benchmark to get your blog post to rank better in search results. Using short and punchy copy helps maximize results in this instance.

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Coming Out on Top of a PR Crisis

Critical Mention

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. What do all of these brands have in common? First off, what is a crisis?

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Blogging Tips for PR Pros

Deirdre Breakenridge

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282
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What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.