ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. What do all of these brands have in common? First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Polaris

DECEMBER 10, 2014

You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. You can email them your blog to promote engagement.

Blogging 183

Blogging Comparison eBook Case Study 183

PR 20/20

SEPTEMBER 9, 2022

In this case, going on and on about the features and benefits of your company’s services is not the most effective way to communicate with visitors. However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. Your marketing messages should include social proof.

Marketing 72

Marketing Case Study Product Launch Examples 72

Communications Conversations

JULY 23, 2015

By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media. However, it does appear to be a myth under which many people are operating (the recent Chevy product launch seems to be a perfect example).

Social Media 60

Social Media Brand Branding Case Study 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The aforementioned case study also demonstrates how traditional PR efforts can double as direct revenue drivers. The challenge for PR professionals is two-fold. Don’t overlook sales opportunities.

Company 40

Company Case Study How To Product Launch 40

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis 40

Analysis B2C Case Study Product Launch 40

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

NewsWhip

JUNE 10, 2021

It comes down to product launches. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Deirdre Breakenridge

MAY 23, 2017

Turn Your Case Studies Into Content. I’ve “covered” book releases, product launches, and restaurant openings. Then, when you need a great case study for a new client, you can point them to your blog posts. Paraphrasing those things in your own conversational tone for your blog will be quick and easy.

Blogging 282

Blogging Case Study Social Media Instagram 282

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

ISEBOX

JANUARY 6, 2016

Product Launches. Case Studies & Client Testimonials. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. No case studies or references. This arrangement lets the agency become deeply familiar with your brand and objectives. Single PR project. Good PR takes time and strategic planning. Lack of relevant experience.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” But, it’s always there–that ask. ” So, in this way, I think this is a win.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset. Customer marketing if the asset is a case study.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

DECEMBER 29, 2015

Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60