Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 102

Media Radio Print Newspapers 102

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Doctor Spin

JANUARY 16, 2024

How are these popular games related to the psychology of informed minorities and uniformed majorities? And what does information asymmetry mean for public relations ? 1 Mafia (party game). 2024, January 13). In Wikipedia. link] In the spring of 1987, the Soviet Union was a world of its own, and Moscow was its heart.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

AUGUST 1, 2022

Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Michelle Garrett , PR consultant, Garrett Public Relations. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year.

Report 105

Report Publicity Marketing Pitching 105