Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

Stephen Waddington

JANUARY 12, 2021

The app asked me to submit data about my drinking habits. When I entered my data, I reduced my actual alcohol consumption by approximately a quarter. Even when asked for data anonymously in the privacy of our own home we modify our response to present the best version of ourselves, or at least the version we think that others expect.

Big Data 96

Big Data Google Privacy Data 96

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. Second, privacy and ethics are key concerns.

Tools 52

Tools Report Energy Case Study 52

Journalistics

MARCH 15, 2015

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Big Data – well, “big data” is here to stay in our marketing vocabulary.

Trends 56

Trends Big Data Mobile Conference 56

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Emergent cultural trends may be extrapolated through data. Predictive Trendspotting.

Media 88

Media Data Reddit Crisis 88

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The role of the communications professional will continue to evolve, and we will anticipate future trends, and support our members at every stage of their career. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Ethics Mobile Big Data 60

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60