The Resolution Blog

AUGUST 1, 2019

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. Do you know every data-source of your campaigns and clients?

Ethics 120

Ethics Publicity Data SEO 120

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Presspage

JULY 25, 2017

Online data can be gathered on different platforms and using different tools. Which data to gather may be very specific for your organization and business goals, though there are some pointers to take into account. Check the tools and platforms you are currently using to see what data is already available.

Data 92

Data Tools Measurement Big Data 92

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The future of digital and social media in government comms. Why: “Our mission is to educate about measurement best practice. Want to Adopt a Measurement Mindset? The Measurement Life: An Interview with Jim Macnamara. Here you go.

Education 40

Education Measurement Government Interviews 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

FEBRUARY 19, 2015

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Use of my Blackberry with an international carrier was impossible.

Conference 40

Conference Hotels Internal International 40