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Meet Replika my AI chatbot friend

Stephen Waddington

Behavioural profiling and data harvesting Isabel, and other AI companions like her, might just evolve the big data landscape. Anyone following the popular HBO series Westworld can appreciate the premise of creating AI experiences to harvest the last massive frontier of big data — individual psychology.

Meeting 93
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Marketing Trends for 2015: Getting Back to Basics

Polaris

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. It’s to grow communities where they live.”

Trends 135
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Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Facebook at Work Set To Do the Business Like LinkedIn, Report Says. The Science of Building a Lasting Social Media Community. Brands Are Wasting Money on Facebook and Twitter, Forrester Says. Big Data: It’s Not What CMOs Know, It’s What They Do. 9 Moments the Happiest People Have Every Day.

Brand 52
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What is Predictive Media Intelligence?

NewsWhip

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88
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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Viral 40
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Monday Roundup: Measurement and Metrics

Waxing UnLyrical

Why: Last August I spoke at FPRA’s Annual Conference with Adam Singer and Deirdre Breakenridge on PR and big data. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement and Metrics.