Remove Big Data Remove Community Remove Facebook Remove Social Media
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Marketing Trends for 2015: Getting Back to Basics

Polaris

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. Social Media'

Trends 135
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Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? The Top 10 Social Media Podcasts Right Now (client). Facebook at Work Set To Do the Business Like LinkedIn, Report Says. The Science of Building a Lasting Social Media Community. How to Get More PR Results.

Brand 52
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What is Predictive Media Intelligence?

NewsWhip

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88
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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. Social media. million Facebook page likes. million Facebook likes. If you’re a political operative or communicator who doesn’t know who Zoella is then shame on you.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40
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Monday Roundup: Measurement and Metrics

Waxing UnLyrical

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. today’s roundup follows suit.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A.