Sword and the Script
JUNE 6, 2023
The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI.
Bianchi Biz Blog
NOVEMBER 9, 2020
It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MaccaPR
MAY 23, 2018
What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.
Sword and the Script
DECEMBER 21, 2021
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!
Mora Communications
MAY 15, 2017
Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line. Ann’s system focuses on targeting the Lizard Brain, the part of the brain that makes decisions. ALL MARKETING CHANNELS.
Beyond PR
MARCH 6, 2018
Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. According to Search Engine Journal, SEO leads have a 14.6 percent close rate.
Expert insights. Personalized for you.
155 
Let's personalize your content