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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. Yet after the first and second waves of coverage, the challenge is how to continue the momentum.

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How to make sure your PR campaign cuts through the noise

Prohibition

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands. or give us a bell on: 0113 4304 160.

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How to keep a proactive press office

Prohibition

product launches, company news, events, etc.) At Prohibition, we work with many brands across B2B and B2C sectors delivering PR services to get them featured in national, regional, lifestyle and trade media that has seen real results for their business. However, as well as issuing standard releases (e.g.

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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

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How to Pick the Best Content Promotion for Your Marketing

Beyond PR

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

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Why Every Company Needs Media Monitoring

Beyond PR

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. PR and comms are always looking for ways to better map campaigns to specific business objectives their executive stakeholders care about and gain better insight into how to architect future campaigns.

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